During the last 12 years, Simon Anholt has advised the governments of more than 40 countries on questions of national identity and reputation, public diplomacy, trade, tourism, cultural and educational relations, export and foreign investment promotion. He works closely with heads of state, heads of government, ministers, private sector and civil society leaders in a series of unique one-day policy planning workshops called conversazioni.

He is a regular writer and broadcaster on issues relating to the images and identities of places, and has written five books on the subject which have been published in many languages.

Simon Anholt gives keynote speeches on public diplomacy, nation and city branding, tourism, cultural relations, export and investment promotion, talent and educational recruitment, and a wide range of other topics connected with the identities and reputations of places.